This is the last episode of the series about watermarks. We are now going to use all the things we previously learn to create a different kind of watermark. Here is what you may have missed from the previous episodes:
- How to change the background of an image to transparent so we can use it as our watermark
- How to easily create a watermark inside Adobe Lightroom
- How to use our own signature as watermark using Adobe Photoshop and Lightroom
- How Actions can speed up our treatments inside Adobe Photoshop
The common ways of creating a watermark
I have never really liked the way my images looked once watermarked, especially when used on my blog where I usually post a succession of portrait and landscape oriented images. The reason is that while I use the Adobe Lightroom option to size the watermark (whether text or image) proportionally to the receiving image, the watermark always ends up looking small on portrait oriented images and well sized on the landscape oriented photos.
The alternative to standard watermarking
About six months ago I came up with the alternative watermark I am presenting in this episode. It consists of using an Action in Adobe Photoshop that creates a watermark specifically for a given image size which is then executed from within Adobe Lightroom when exporting my photos.
Step 1 – Create the Action in Adobe Photoshop
I need an Action that is going to transform a vertically oriented photo into a square by adding a white band on the right side. This is achieved by extending the canvas on the right size, making the width of the image equal to its height (here 2000px).
The next step would be to create the logo. In my case, I design the logo within the Action itself instead of using a PNG file for everything. However, my logo (behind the text) is a PNG file. In the case of this tutorial, I use a PNG file to simplify the explanation, which I import (Place Embedded) from the File menu.
Once the logo is in place, all I need to do is flatten the image (since I ultimately want a JPEG file).
Once flatten, I save the image, overwriting the original, and then close the image inside Photoshop before finally stop the Action recording. This way the next time I run the Action, it will not only do the changes I recorded but save the image and close it so my Photoshop is clear of any image. This is critical especially when I run the Action for multiple files which if left inside Adobe Photoshop, would unnecessarily consume my computer resources.
Step 2 – Create a Droplet in Adobe Photoshop
Now that I have my Action, I need a mean to trigger it from inside Adobe Lightroom. This is possible via a Droplet. A Droplet is a mini-program that can be triggered either by a 3rd party application of by some photo dropped onto it. I create a Droplet from inside Adobe Photoshop.
In the Droplet panel, I specify the location where I want to save the Droplet. For now, it can stay anywhere (ie. on the desktop). I then need to define the Action Set and the Action which I want the Droplet to trigger. In this particular scenario, the other properties can be left unticked. The destination needs to be set to “none” since it will be specified in Adobe Lightroom.
Step 3 – Add the Droplet to Adobe Lightroom
Now the Droplet has been created, I only need to add it to Adobe Lightroom. At the bottom of the export panel, in the Post-Processing subset, there is a drop-down list which let us open the Export Actions Folder.
Once the Export Action folder is open, all I need is to drag and drop the Droplet file from the location I specified during its creation.
Step 4 – Export the photos
Now the Droplet is installed in the Adobe Lightroom Actions folder, I can select any vertically oriented image that has a 2×3 ratio crop and export it from inside Lightroom. I select its destination, the height needs to match what I previously used when creating the Action (step 1), i.e. 2000px; the Post-Processing task is set to the appropriate droplet and I hit the export button.
In the defined destination folder I now find the image(s) I selected with the changes implemented by the Action I created in step 1. Here is a breakdown of what is now taking place when the exporting from Adobe Lightroom:
- Adobe Lightroom exports the selected image(s) to the designated destination folder
- Once each image is fully exported, Adobe Lightroom triggers the Droplet wich opens each exported photo into Adobe Photoshop (will open the application is not already running)
- The Droplet calls the Action
- The Action applies the changes as per implemented, including saving and closing each newly modified image
- Note: the Droplet does not close Photoshop afterwards (if it had opened it first)
Conclusion – Final thoughts on watermarking
The initial idea of watermarking a document was to protect its authenticity. Following the natural evolution of things, anyone is now able to apply a watermark to any digital document. This also means that anyone can remove or bypass a watermark using similar tools such as Adobe Photoshop, GIMP etc. The exception would be for those watermarks that deeply affect a document (altering its tonality across a wide part) but usually, such a document does loose its interest because of the watermark itself. So maybe one could say the watermark plays its part after all.
For the photographer
When it comes to photographs, why do we use watermarks? Some would think of it as a mean to protect their copyright. I would consider such mindset to be foolish since while being a right in most modern countries, there is very little one can do to enforce his/her copyright. The copyright laws are country specific and nowadays, if you photograph is “stolen” it will most likely be done on the web which means the culprits can be in a different country than you. Is your photograph worth the cost and hassle of an international lawsuit?Unless it creates a precedent like with the so-called “selfie of the monkey” My guess is not. This is not specific to photography, though. Look what happens with any big brands battling against China. It affects cars, clothes, jewellery, phones etc.
The artist’s signature
The other aspect would be the photograph’s wish to sign his/her piece as painters and other artists do. This makes perfect sense to me and needs to be done tastefully, ensuring the signature does not become the subject of the artwork. Hence I had done the episode on how to create a watermark using our own signature.
One may find Social Medias revolting but there is one undeniable fact. No serious marketing strategy can afford to ignore them. This is nowadays a necessary evil. I personally do not like Facebook, Twitter, Instagram, Pinterest and others. However, I would be foolish not to use them to expose my brand to the huge market opportunity Social Medias represent. So in this case, I use watermarking as a call-out card. Hence I use my website address in it. I do make sure the watermark is visible without being overpowering. I know for a fact, my photos get pinned on Pinterest boards and this has sometimes lead to sales for me (Wedding contracts and Fine Art Prints sales).
Whatever your reason is to apply a watermark to your photographs, please make sure it is done as tastefully as your development should and that you fully assess the reason(s) you need one. Doing it just because you can or because many do it, cannot and should not be it.
Let me know in the comment what you think of watermarks. Do you share my view? Do you disagree with me? If you run into unexpected trouble while testing the sample Action I provided, or have any question about it, feel free to ask in the comment section below.